
Based on 40 verified reports, this firm maintains a 94% trust rating within the Saving Traders community.
A good watch is about far more than simply telling time - it’s about integrity, authenticity and design that lasts. These are the pillars on which Aera was founded. Aera crafts purposeful and functional instruments that are designed to be used everyday and built to last a lifetime. We call them Tools for Life. Good product design depends on rigorous functionality, elevated engineering and great style. With this in mind, close friends and watch industry veterans Jas Minhas and Olof Larsson, co-founded Aera in 2018. The duo decided it would focus its efforts on creating a new range of Swiss made mechanical watches that were enduringly useful, contemporary in appearance and price, with a quality level to ensure they would stand the test of time. Launched in July 2022, the design, quality and pricing of our instruments has convinced both watch collectors, style and design enthusiasts to invest and make an Aera their everyday watch of choice.See more
"The Aera team Continue to supply amazing products with care!"
"I have a number of 'high end' watches, but this is the first time purchasing a watch online. I spent a long time reading / watching reviews and assuring myself this was both a watch and a company I wanted to deal with. My D-1 arrived, it's a great looking piece, perfect for summer as I'd hoped. Despite the size it wears more 42mm, although it does ride high as it's thick and domed. The rubber strap is exceptional. I've never been a fan of them, but this is amazingly comfortable from the first wear. I have yet to try the additional leather strap, but it certainly looks and feels great. Case finish is very good, I love the 'high' indices, they give a lovely, 3-D feel and were one of the things that attracted me in the first place. Overall it's an exceptionally comfortable watch and I love the look. Packaging - good, well constructed, it's not a pearwood box : ) but it's very nice. I do find it a bit odd there is no manual included (you have to go online). Call me old fashioned, but at this price point, I'd expect a basic outline of functionality, winding, maintenance instructions. The negatives - the wind is a bit meh, no discernible clicking or registering of the wind. So it feels like you're just turning the crown aimlessly. The lume would be my main disappointment. In my opinion there's too much going on and what is a superbly legible watch in the day, becomes over complicated at night. Communication - we had a few issues with my emails being blocked, but got there in the end. I also received contact from Jas directly to explain and resolve which was really appreciated. Overall, I love the watch, I'm tempted by the M-1 as well. I love the unique styling and it's a keeper."
"Good customer service and an excellent timepiece."
"Quality timepieces from a quality company. Everything is geared towards the customer and the personal touch elevates it above the competition. Highly recommend."
"Excellent communication from Aera on the watch I ordered to include letting me know about a shipping delay. The delay was outside of their control but they keep me informed which was greatly appreciated. Once my watch shipped, it was delivered quickly and I was able to track it's progress."
"great watch - just what I wanted"
"I purchased a D1 Diver watch in late 2022. Within 18 months the markers started falling out of the bezel. The company at this time were very good in replacing the bezel under warranty. However here we are 2 years later and the replacement bezel is shedding markers again. This time the response is not so good. I have been told that apparently the watch doesn’t like seawater 🤣 and has to be washed every time you go in the sea!! This advice is hidden somewhere in the manual. The response from company is the typical large corporate response, send us the watch, at my expense, and they will repair it, at my expense. Can’t see the point as a third bezel will probably fail and I will still have a dive watch that is allergic to the sea! Will have to write it off as a bad buy and use my Tag Heuer watch instead which after nearly 20 years is nearly as good as new and never been washed after going in the sea. Update to company reply Good response Jas- tell everyone I’m being unreasonable and I don’t know what I’m talking about. Always looks good! I note from your emails that I am not the only customer to have suffered this problem. Let’s take you back through your emails after I first reported the loss of markers for the second time in less than 4 years of ownership. First excuse - must have knocked the watch. I then pointed out that you sold a robust divers watch that will be worn on my wrist not a delicate dress watch Next excuse - I must have cleaned it with wrong products I told you that it has never been cleaned with anything other than water Third excuse - I let salt water dry on the watch after wearing it in the sea. I pointed out that did the company expect me to find fresh water immediately everytime I came out of the sea. Was the watch fit for purpose as a usable dive watch or just pretty to look at. I confirmed that it was washed at the end of every day I went into sea in a shower. Only after posting my review did you offer to collect the watch at your expense for inspection…prior to that I had to pay to return it for inspection. I note your comment about small company and customer care. I would agree with that when you replaced the first bezel but this time it’s the usual ‘manual says’ and out of warranty so not our problem. The best customer care would have been to say sorry for the inconvenience and offered to replace the bezel once again free of charge? How much would that have cost you compared all the aggro you are now dealing with? Whatever the reason for the loss of markers on the bezel in a period of less than 4 years I have had 2 bezels both of which have had the same problem. This points to a more fundamental design problem, poor quality materials or workmanship rather than an issue regarding use and wear. Having it repaired or replaced again at my cost, what assurance will this give me that the same problem won’t happen again….."
"I love my P-1 pilot watch. The design is unique within the field of pilots watches. The case is substantial in size and weight, which I like. The dial is gorgeous in its simplicity and so very readable."
"The simplicity of design is what drove my purchase of the D1 Diver. The non "tapered" strap matches well with the overall size of the watch along with the great lum's. I've bought several watches over the internet recently and Aera photos' on their website generally depict the brightness of the Lum's while other manf. not so much. Couple notes: 1. For the size of the watch, a slightly larger crown might have been a more appropriate choice. 2. Missed "polishing" in 1 spot near the crown but I like it knowing I can always tell my watch from any other D1 based on this 1 spot not polished."
"Great experience. Very good quality and beautiful watches. Great customer service and communication with them. Truly recommended"
"Wonderful service. Manufacturer achieved perfection. I was thrilled with the watch."
"Aera have a gorgeous, clear and easy to navigate website. The images are true to their pieces, and not digitally rendered reproductions. (Can only speak ref M1 dune model. Ordering was straight forward and they kept me updated on schedules, with a couple of personally sent emails. Really happy to own and wear something extremely well made, rare and unique in today’s global wristwatch market."
"To be fair the watch is ok but feel cheated i purchased 1 of 25 limited edition watch now being sold as limited on the mr porter site so not limited at all just a play on words that is scamming in my opinion and Ted Snyder should not attach his name to such collabs Looks bad for his brand"

"From the first moment I saw the Aera D-1 whiteout I knew I had to have one. Unfortunately, i missed the initial release and lost the opportunity after they sold out immediately. After I sent an e mail explaining my lapse on failing to secure one of the very limited 25 made, I received a reply to explain that a client hadn't completed their purchase! Jas (the boss) took the time to get involved and ask customer services to arrange for me to finalise my purchase. A few days later and it arrived, a day ahead of schedule! WOW, an absolutely stunning piece that is robust and beautifully made. I'm so glad I managed to get one on my wrist. The whole Aera range is exquisite, something stylish, distinctive and a breath of fresh air from the myriad of mainstream watches available, just so individual. If you want a high quality, well designed and very competitive watch, look no further!"
"It’s perfect Thank you"
"Over the moon with my C-1 chronograph! First, what a beautifully presented package and leather case! The watch itself is a stunner, ...stylish, refined, and yet rugged. Beautful minimalistic deisgned and attention to detail. Plus the leather strap is next level. No corners cut, ...well done Aera!"
"Product arrived 6 days after ordering. I was kept up to date throughout. Lovely watch - great craftsmanship and the design means it sits incredibly comfortably on the wrist"
"Super swift in responding! Very helpful and friendly! ….and my new watch is a Perfect 10…!!!"
"Watches are really good to look at . Different in a unique sort of way ... Personal touch in the note sent with the watch was a very nice touch Great service from order to delivery"
"A great watch at a great price - challenging the sense of luxury brands Another AERA homerun"