
Based on 5 verified reports, this firm maintains a 100% trust rating within the Saving Traders community.
Lean Content We help B2B founders and marketers grow their business on LinkedIn, with authentic content and smart lead generation. From weekly posts and profile makeovers to behind-the-scenes outreach, we take the hassle out of content marketing. No spam, no fluff, just real results and a community that buys.

"From Content to Client was a great way to get my LI presence up & running, and gain some much needed momentum. The weekly calls were a little motivation boost at the start of the week to take the next steps, and now it's over, I look back and see how much I implemented over the past month. It was a great container for "getting sh*t done", instead of putting it off another week. And it was lovely to be able swap notes and support with others in the group. Thanks for your no-nonsense guidance Jo!"
"Jo is a brilliant B2B LinkedIn coach. She combines a deep understanding of the platform with a clear, strategic approach. Over the course of one month we worked together and she helped me refine my profile, structure my content planning to align with customer needs, and re-establish a regular posting rhythm with confidence. What sets Jo apart is her background in content – she understands how to strike the right tone, keep things grounded and human, and create posts that resonate. Her advice is practical and considered, never generic, and rooted in what actually works on LinkedIn. Since putting her recommendations into practice, I’ve seen a noticeable increase in engagement and have had new business enquiries come directly through the platform. As a result, I'd definitely recommend Jo to anyone looking to build a consistent and credible presence on LinkedIn."
"Jo gave me the chance to see my business in a new light, giving me confidence when mine was low, and pointing me in the right direction to make positive changes. Endlessly supportive but always real, Jo is someone you want in your corner"
"I joined Jo's 4-week group course to improve my LinkedIn presence and got much more than expected. Jo helped me simplify parts of my marketing and LinkedIn strategy that I didn't even know I needed help with. Her advice was always clear, practical, and generously shared. You can tell she really cares about the people she works with. By the end of the course, my profile felt sharper, my content more focused, and I finally had a clear path to attract the right clients, without second-guessing every post. I know this might sound cliche, but Jo's course is the best place to start if you want to learn how to make LinkedIn work for you (without the guesswork)."
"I've been working with Jo for a few weeks to improve my profile and content on LinkedIn to attract and convert more clients. I'm so impressed with the helpful advice and generous support Jo has given me. It's been an eye-opener already and I'm not done yet! I can already see how much easier it is for potential clients to understand my offering clearly and quickly and take much simpler steps to get in touch with me. I would TOTALLY recommend getting in touch with Jo if you want to up your LinkedIn game!"