
Based on 40 verified reports, this firm maintains a 98% trust rating within the Saving Traders community.
One Coaching is a mindset-first fitness coaching company helping career-driven women aged 30–45 reclaim their bodies, self-confidence, and identity. Through our signature 4:1 Health System, we focus on sustainable weight loss, strength building, and mindset transformation - without quick fixes or restrictive diets. We offer group and 1-1 coaching programs designed to work around busy schedules and real life. We are based in the UK & offer online coaching only. Please note: We are One Coaching and not affiliated with any other similarly named coaching companies. Our official website is www.theonecoaching.co.uk See more
"I started OneCoaching because I was fed up of being in a cycle of losing weight and gaining it again every time there was a holiday/event/time away from work. I’d spent my whole life, until now, trying to find clothes that made me feel confident but they always just missed the mark somehow. Now, I’m 3 months in, 17lbs down and feeling the most confident I’ve ever felt in my body. I’ve learnt that consistency and showing up for yourself is key but that having meals out, cake and all inclusive holidays can absolutely be part of your health journey. The next phase of my journey is getting stronger and I’m so glad that I have Adam coaching me through it alongside the support network (hype women) of the group chat to keep me going."
"I’ve been working with Lily and Adam since March this year, when I joined their Accelerator Programme after my doctor advised me to lose 10kg. I then moved onto their 1-to-1 programme at the end of the Accelerator Programme in April/May. Since starting in March, I’ve lost 10kg — but, the weight loss is only part of the story. The biggest change has been that I’ve built a healthy routine that I genuinely enjoy, rather than something that feels like a chore or a constant battle. I have two small children, a busy job and a very full life, so for years I’ve always put myself at the bottom of the list. This programme has completely changed that. I’ve learned to prioritise my own health and wellbeing, and surprisingly, doing that has actually made work and family life easier, not harder. The changes are small, flexible and realistic. Lily and Adam understand that life happens. If I have a difficult week or things don’t go to plan, there is absolutely no judgement — just encouragement, support and a gentle push to get back on track. I also love how flexible the programme is. I haven’t had to give up the foods and drinks I enjoy. Lily and Adam have helped me work them into my plan, which means I never feel deprived or like I’m missing out. The exercise has been a game changer too. The workouts are quick, focused and purposeful. I no longer spend half my gym session wandering around wondering what to do next! And when I’m travelling, they adapt my workouts around whatever equipment I do — or don’t — have available. It makes staying consistent so much easier. What makes this programme work so well for me is that it looks at the whole picture: mindset, nutrition, exercise and everyday movement. It’s genuinely holistic, but more importantly, it’s sustainable. I’ve realised that I simply wouldn’t have achieved this on my own. The accountability alone has kept me on track countless times, and the advice and support around nutrition, exercise and mindset have given me the tools to actually make lasting changes. I genuinely love my new routine and, most importantly, I feel so much happier and healthier. I feel like I’m finally prioritising myself without feeling guilty about it. I honestly couldn’t recommend Lily and Adam highly enough. If you’re thinking about starting, do it — you won’t regret it!"
"Before I found One Coaching I felt really in a rut with my weight and had really low confidence in my body after I’d had my children. I’d tried loads of things but nothing stuck. I’d lose a bit of weight but as soon as I stopped it would all come back on (plus a bit more) and I was just miserable and fed up of constantly thinking and worrying about my weight and dieting. I saw one of Adam’s videos on instagram and decided to give their Accelerate programme a go as a “one last try”. I am SO glad I did!! I’m now in their one-to-one coaching and it’s the best decision I’ve ever made. The thing that makes Adam and Lily different is they show you how to lose fat while still enjoying your foods and fitting it into your life, but then they show you what to do after you lose it. I’m in the best shape of my life, eating the foods I love and really celebrating getting stronger every week. Adam and Lily are there the whole way with incredible support, plus the support of the other women on the same journey. THANK YOU!"
"Before I started coaching with Lily, I knew how to lose weight - I'd done it before. The problem when I reached my goal, I never knew how to keep it off. My strategy was always to stay in a calorie deficit for as long as I could, and eventually I'd get tired, life would happen, I'd stop, and the weight would slowly creep back on. I genuinely thought maintaining weight loss was just about having enough willpower to stay in a deficit forever. I was also stuck in an all-or-nothing mindset. If I couldn't do everything perfectly, I'd convince myself I'd failed and tell myself I'd start again on the next day. I was nervous that coaching would be another restrictive plan that I'd eventually fall off. It's been the complete opposite. I've lost over 10kg, but that's almost become the bonus. The biggest transformation has been in my mindset. Lily has helped me understand that lasting health isn't built through perfection – it's built through consistency, flexibility and learning how to navigate real life. For the first time, I'm not just losing weight; I'm learning the skills to maintain it. She's also helped me tackle my perfectionism, which has affected so much more than just my health. I'm noticing the impact it's having on my confidence, including at work, and I'm learning to let go of the idea that everything has to be perfect before it counts. That shift alone has been invaluable. I've never felt judged, only supported and challenged in exactly the right way. Every wobble has become an opportunity to learn rather than another reason to give up. I genuinely feel like I'm becoming someone who consistently makes choices that support a healthy, active life, rather than someone who's constantly "on" or "off" a diet. If you've lost weight before but never managed to keep it off, or if you're exhausted by chasing perfection, I honestly can't recommend Lily (and Adam!) enough. It will change your life 💫"

"Investing in One Coaching has been truly life changing. After having my first baby I felt overweight and quite frankly, lost. Had zero confidence and hated what I saw in the mirror. Working with Adam and Lily was so transformative, not only in losing all of the baby weight (and some) but making me feel good again. Trusting myself and feeling mentally and physically strong is something so powerful! They go above and beyond to be supportive and your biggest cheerleader, not just when things are going well but also when you want to give up. Lily’s mindset work is the crucial part of the puzzle and where many coaches fail to deliver. I highly recommend the coaching to anyone who is serious about improving their health and wellbeing! I’m forever grateful!"
"My weight gradually crept on through the menopause and I just couldn’t shift this and it had an impact on my general mood and energy levels. Having successfully completing 2 rounds of Accelerate in 2025 I then took the decision to join the 1:1 programme as I knew I wanted to continue my journey to reach my ultimate goal. I entered this with excitement but also trepidation as I had never had any previous 1:1 coaching and at 60+ years it did feel daunting. I had a call with Adam and he put me at ease and answered all my questions. Accelerate gave me the determination and drive to take this next step as I knew I could go further. The 1:1 has completely changed my mindset around food and nutrition in a positive way and taught me that you can still live your life and enjoy treats. Knowing I could decide what I ate based on my given calories and macros gave me the freedom and flexibility to fit this into my own lifestyle. The community group is the most supportive and engaging forum with others who are all on the same journey albeit at different stages and can therefore share experiences of both the highs and lows. Both Adam and Lily are hugely approachable, supportive and never judgemental. Joining One Coaching was absolutely my best decision and an investment in my own health and wellbeing. I feel happier, healthier, fitter,stronger and overall more confident. 10/10 Adam and Lily"
"I joined Accelerate as I had tried everything to lose weight and nothing was working. Adam and Lily give you all the tools and guidance you need to lose weight and keep it off! I was so impressed that I joined their one to one program and had some great mindset coaching with Lily, she made me realise that losing weight is so much more than just calorie counting. I have lost over a stone and I still eat chocolate and drink wine! I was also inspired to join a gym. It has changed my life for the better and at 50 I’m fitter, stronger and healthier than I’ve ever been."
"As a busy mum to three boys I’ve tried many ‘diets’ from a fairly young age and even the big branded ones such as slimming world. Did I loose weight? Yes I did but did I keep it off? No I didn’t! The constant yo-yo in weight, clothes size and my metal health. A friend of mine recommended Accelerate and the results on her were clear it worked. She spoke so highly of Adam and Lily so I thought you know what I’ll give it a go! So 4 months after having my youngest I signed up and started the programme. Yes it felt daunting at first but that was because I was worried it was going to be the same as all the other healthy eating programmes out there. But I can safely say after two round of accelerate and loosing 30+lbs this programme really works! There’s none of this you can’t eat sugar or carbs. You can eat everything you would usually have but get a good mindset on not needing to over indulgence on it. The workouts are short but so effective. Adapted for home or gym and around a busy lifestyle. There’s no judgement from Lily or Adam, they completely understand busy life’s and how things don’t always go to plan. But they get you back on track and are always there if you need advice or reassurance. The work they have done to create this programme is amazing and I can’t thank them enough. If anyone is thinking about giving it a go my advice would be do it!!"

"I started working with Adam Cox three months postpartum and honestly couldn’t have asked for a better personal trainer. He’s a great guy with amazing energy, and his approach made the whole process feel simple, manageable, and not stressful at all. The steps were easy to follow, he always held me accountable in such a supportive way, and he really understands the reality of busy work-mum life. Thanks to his guidance, I managed to get my weight right down to where I wanted it to be without ever feeling overwhelmed. Not long after, I found out I was pregnant with my second, and I’m genuinely looking forward to working with Adam again to rebuild my body confidence after this pregnancy. I can’t recommend him enough."
"I’ve been working with Adam and Lily at One Coaching for just under a year. I decided I wanted to prioritise my own health and fitness for myself and as an example to my daughter so signed up for their one to one coaching. It’s honestly been amazing and has changed my life. I have lost over 16kg and dropped 2 clothes sizes but more than that I feel fitter and stronger, and have really learned to prioritise my own fitness and nutrition and really feel like a whole new person. The best thing about One Coaching is that they helped me to achieve these goals around my lifestyle, not by changing it. I’ve still been on holiday, eaten out regularly and enjoyed the foods I love. Workouts are simple to do at home and fit into my day. Another great perk is the extra support you get from the other amazing women in the group, a fab support group and cheer squad to really keep you motivated. I couldn’t recommend One Coaching more highly!"
"I did ask questions in both the Q&A section and the group chat — one was answered by you and the others by participants. For a programme costing over £200, I felt this was a little disappointing. Most of the support seemed to come from the group members rather than directly from you, and when someone asked if we could start a support chat afterwards, the link was deleted and the question wasn’t addressed. Considering the focus on group support as part of the programme, I think participants at least deserved some clarification on that. If there were signs that someone had become less active, it would have been appreciated if there had been some follow-up or check-in. For the price, it would have been good to have the option to continue group support afterwards, especially since the programme emphasised community rather than one-to-one guidance. Just to clarify, I did message back, and the only messages I received were stuff already mentioned during the q and a feedbacks session, where you were told to write down goals. It wasn't tailored to the message I'd sent; the message felt impersonal, like speaking to a bot, which put me off. All the best with your future coaching."
"I have been a yo-yo dieter since a teenager and really struggled to lose a lot of weight I put on around pregnancy after having two kids. I’ve tried countless diets and fitness programmes but I’ve not been able to stick to any for more than a few months. I joined One Coaching in September 2024 and did a few rounds of the group programme Accelerate, which I really enjoyed and managed to lose quite a bit of weight. I really liked the structure of the programme and focus on mindset. I decided to join the 1-1 coaching in March last year as I wanted the accountability and personalised advice and support to reach my goals. Lily has been my main coach and all of the mindset work and weekly check in calls have been invaluable, it’s like having a nutritionist, life coach and therapist (I’m sure Lily feels like that sometimes!) in my back pocket and you all get the group support from other people in the programme in a WhatsApp group. The regular group mindset calls are what makes this programme stand out from others, we had some pre Christmas and they really helped get me in the best frame of mind for the festive period which I usually find a struggle. I felt I had a bigger shift on my mindset around how I enjoy that time of year and I still enjoyed some of my usual treats and favourite things but all in moderation, thanks to the tools they set me up with. I didn’t do my usual of writing off the whole of December because ‘I can just start again in January’! I kept tracking and doing workouts to keep myself accountable. And reflecting on it I really did enjoy it just as much as usual if not more as I dont have the guilt around my food choices or how I feel. I’m feeling great that I maintained my weight throughout December but didn’t feel that I had to restrict myself in any huge ways, I still had many of my festive treats and enjoyed the time with my family and friends. Adam and Lily have given me the tools, support and accountability to achieve all of this, I’m so proud of what I’ve managed in the last year from Acceletate to going into the 1-1 programme. I really would recommend them to everyone (I have already to all my family and friends!)."
"Working with One Coaching has been truly life-changing! My year of coaching with Adam at One Coaching was incredible. I’ve lost 35lbs (16kg) total in the programme and, more importantly, gained a whole new mindset around food, fitness, and self-care. The habits I built now feel second nature, and I finally feel confident and in control of my health. Even after finishing my coaching, I’ve continued to lose weight and see progress thanks to the strong foundations and lessons I learned from Adam and Lily. I do miss the accountability and community that came with being part of the programme, but I still apply everything I learned to keep moving forward. Adam’s science-based approach, humour, and genuine support, balances so well with Lily's mindset support and regular sessions that feel like therapy! I started this journey to set a better example for my daughter and have ended it feeling strong, empowered, and proud of how far I’ve come. I am now a life changing 50+lbs down in total and am in a place where keeping myself at this weight is not an huge effort, and is just everyday life."
"I joined Accelerate in Sept 2025, having followed Adam on instagram for a year or so previously. I had taken on board a lot of the free information he had shared on instagram and had success in losing some weight, but felt I could do with a bit more structure. Joining Accelerate was really helpful - the accountability of the group setting was fantastic and I met some really supportive friends on there which has really helped me stick with the habits that we started after Accelerate finished. I can see how the 1-1 coaching would be really helpful, as Accelerate was just a small insight and taster of the coaching that Adam and Lily provide, but unfortunately it was not something I could do currently. I'd consider it in the future though!"

"Who wouldn't want two coaches to help them have a better life?"
"Adam and Lily are something special. I started with two rounds of accelerate coaching then decided I needed more accountability and a longer approach to my health and fitness. Through the 1:2:1 programme I’ve not only learnt so much about nutrition and training, but also feel so much more in control of my body. Being mid 40s with two kids the understanding of menopause, nutrition and how to fuel and protect my body for my future health is invaluable. I highly recommend Adam and Lily for anyone who feels a bit out of control, who wants sensible, supportive solutions that are long term."
"I started working with Adam and Lily through their Accelerate program in January 2025, and then continued straight into 1:1 coaching afterward. Before joining, I had always been fairly active, but I didn’t truly understand how to properly take care of my body or nourish it the right way. I’m so glad I reached out to Adam — not only am I back to my pre-baby weight, but I also feel the fittest and strongest I’ve ever been! I feel confident in my body, and most importantly, I now understand how to fuel and maintain it for the long term. What’s even more special is that this journey hasn’t just transformed me — my husband and our two-year-old have also been positively influenced by the healthy habits I’ve built through coaching. I’m beyond grateful to be part of this amazing community. I 100% recommend investing in yourself and joining their programs — it’s truly life-changing!"
"As a busy working mum of two children under 5 I felt that my main barrier to fitness was time. I was drawn to One Coaching because they said if you can't make changes at your busiest, it won't be sustainable long term, so I felt they had an understanding of the obstacles I'd be managing. I signed up to their Accelerate course and have had an incredibly positive and transformative 8 weeks. I lost a stone, have more energy (despite still being sleep deprived!), am stronger and feel so much more educated about nutrition and fitness. I'll be honest, when Adam and Lily first introduced their approach I felt overwhelmed at the prospect of the programme. However with their encouragement, support and phased introduction of the elements, they became second nature and just a natural part of my day. At no point have I felt like I've been on a diet. I've eaten lots of delicious food, tried new recipes (many of which were provided through the programme), have been out for dinner and drinks regularly and been able to enjoy sweet treats along the way. I had a preconceived idea that tracking food would be restrictive and make me obsessive, but it's done the opposite. I'm enjoying all the foods I love but in a mindful way, so every meal is guilt free. The structured 30 minute workouts have been achievable in my time starved weeks, as doing them from home has meant I could be super flexible about when I did them...which has been great when managing the curveballs life throws your way! The focus on mindset really sets the programme apart, as you have the opportunity to drill down into why previous weight loss attempts haven't been successful or lasting, and understand how societal expectations have impacted your progress. The programme also aligned with another goal we had as a family to reduce our UPF intake. I would say the programme actually speeded up the process, as we were making more mindful choices about our food, so that benefitted the whole family. I really feel equipped with the tools and knowledge to make lasting change in my life. Weight goals that always felt like a pipedream now feel possible. And I now have new goals, that are not simply about numbers on the scale, but about showing up for myself so I can build my confidence, strength and presence for my boys. Thank you Adam and Lily!"
"I have let my weight really slide since Covid to a point it was impacting my health and stopped me doing what I enjoyed. I knew what changes I needed to make... but just kept putting it off and was unable to motivate myself. It was actually my doctor who first recommended One Coaching and I am so glad she did. Adam and Lily gave me the shift in mindset I needed to make the commitment to myself and health, and the tools to make losing weight much easier and even enjoyable. It is built around women with busy lifestyles, so you can plan when you do your work outs, what you eat and manageable steps. Also the time I need to invest is more than repaid with the extra energy I now have at evenings and weekends to do achieve what I need to do, and more importantly what I enjoy doing."
"After finding One Coaching on Instagram I followed Adam and Lily for a few months before signing up to their group programme, Accelerate, in September 2024. I did 3 rounds of Accelerate between Sept 2024 and Nov 2025 and lost 11kg, going from a size 14 to a size 10. I loved the programme (all the support, the accountability, the whole approach to weight loss and fitness, and the mindset guidance) so much that I’ve just signed up for the 1-2-1 coaching! I’m the fittest, slimmest, lightest, and most energetic I’ve been for years and I can’t wait to achieve more in the 1-2-1. Adam and Lily have genuinely changed my life and I wouldn’t hesitate to recommend them!"